Chamber Welcomes Kaleidoscope to Midway

- Posted: 04/30/10
Area business leaders, community members and key economic development representatives as well as Midway and Gadsden County officials gathered together with the Gadsden County Chamber of Commerce to celebrate the new location of Kaleidoscope Limited on April 30. Previously located in Jefferson County, Kaleidoscope completed their move in mid-April to 1185 Commerce Boulevard in Midway.

“We’re very excited to welcome Kaleidoscope to the Gadsden County business community,” said David Gardner, executive director of the Gadsden County Chamber of Commerce. “This manufacturer prides themselves on American made products handcrafted by their employees.”

Gardner continued, “Not only have they proven themselves as great community leaders with their substantial involvement with the Early Learning Coalition of the Big Bend, from our original conversations, Carrie and Stuart have been clear about the importance of their staff who are treated more like members of a large family than hired workers.”

Kaleidoscope, a well-established company of more than twenty-five years, was purchased five years ago by Carrie and Stuart Rubenstein. The husband and wife team, together with their employees, carry on Kaleidoscope’s mission of providing beautiful custom-framed artwork, mirrors and other wall décor in addition to design and installation services. Production minimums are not imposed although they are capable of producing thousands of pieces of artwork and mirrors each month. This means a local business or resident can order a single framed print or mirror and receive the same personalized service and care as if ordering hundreds.

“Due to the hard work of our employees and the unparalleled service they provide to our clients, we have experienced solid growth over the past five years, said Stuart Rubenstein, vice president of Kaleidoscope. “With our new, larger facility in Midway, we are positioning the company to continue on its growth trajectory.”

Successful management and increased growth of this manufacturer prompted the need to relocate from approximately 10,000 square feet to a facility of 22,500 square feet. The move to the purpose-built, state of the art facility in Midway lays the groundwork for Kaleidoscope’s future growth. The site in Midway attracted the Rubensteins because of its proximity to Tallahassee and I-10, the pro-business attitude of the local government and the accessibility to modern facilities. Kaleidoscope currently employs nineteen workers with plans to increase to twenty-five positions within a year.

“The City of Midway is excited to have Kaleidoscope join the community,” said Jerrod Holton, mayor of the City of Midway. “This is another example of how attractive Midway and Gadsden County are as an economic development destination."

Clients of Kaleidoscope generally represent nationwide industries such as hospitality, healthcare and government entities as well various commercial and residential markets. Not only has this company supplied quality artwork to most of the major hotel brands like Sheraton, Embassy Suites and Holiday Inn, Kaleidoscope is also known for fulfilling continuous procurement opportunities through the General Services Administration (GSA) and the Air Force Non Appropriated Fund Contract (AFNAF) which allows them to sell Kaleidoscope products to all types of government agencies. These contracts enable Kaleidoscope to provide wall décor to numerous United States government facilities including Moody Air Force Base (Georgia), Kusan Air Force Base (Korea), Lakenheath Air Force Base (United Kingdom), the Naval Air Station (Pensacola) and in the Veterans Administration Hospital in Miami.

“During challenging economic times it’s more important than ever before to support our business community,” stated Kimberly A. Moore, CEO of WORKFORCE plus, “today’s ribbon cutting speaks to the strong partnership between a growing company like Kaleidoscope and a welcoming community. Further, it is encouraging to know that local residents will have an opportunity to work for a company that puts its employees first.”

Carrie Rubenstein, Kaleidoscope’s president stated, “We are very excited about our move to Midway and Gadsden County. The entire process involved a great deal of planning and hard work and could not have been accomplished without support from our employees and many individuals and businesses in this community.”

“We want to thank the City of Midway and Roosevelt Morris for making the build-out process hassle-free and David Gardner for introducing us to the advantages of relocating to Gadsden County and the City of Midway. We want to thank RAM Construction, and particularly Richard Winchester and Jody Cook, for the great work they have done in providing us with a state of the art facility.”

[Carrie] Rubenstein continued, “We want to thank Hancock Bank and Ameris Bank for their support in making this move possible. Finally, we want to thank our friends and business advisors, particularly Jerry Osteryoung, Kim King and Ken Saxon.”

Contact Kaleidoscope for more information about their products and services by calling (850) 329-7720 or browse their website at